Description

The objective of this system is to increase the traffic safety awareness in the city through several communication channels. The system aimed to provide two-way communication channel between drivers and traffic department targeting specific segment of drivers based on demographic and spatial analysis through the communication channels.

Main Scope

• Smart CRM system for Awareness Campaign in the back office
• Road Users Mobile App
• Define Demographic Characteristics For Violators
• Design the Awareness Campaign & Publish It
• Dynamic Target Groups (Age , Nationality, Gender, etc.)
• SMS & Email Campaigns, Push Notifications
• Approval workflow
• Statistics of Campaigns, Pre-defined Campaigns
• Integration With Social media
• User friendly UI on Arabic and English
• GIS based (map is a central point of the app)